Friday, April 24, 2009

Souping it Up

Obviously as we head into the summer months soups may not be at the top of your mind but here is an interesting little trend. Refrigerated soups are a very small sub segment of the retail soup category however according to Mintel, Chicago this small segment has growth that out paces the other types of soup, including canned soups. Refrigerated soups enjoyed 12% growth 2006 to 2008. Why? These soups fit well with current health trends and consumers preference for "fresher" options. Another advantage with refrigerated soups is that the manufacturing process is easier to modify, so manufactures can modify flavors and varieties to adapt to seasonal preferences. So next time you are are at the grocery store check out the refrigerated soup options and see if there is anything there that appeals to you.

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