Sunday, May 11, 2008

Happy Mother's Day!

Mother's day offers an easy opportunity for another touch point with consumers. It is a great time to offer up simple semi-homemade recipes as children and fathers around the country enter the uncharted territory of the kitchen in an effort to make breakfast, dinner or treats for mom. Whether you are targeting consumers with email newsletters, a mailing, a splash page on your website, or other marketing vehicle, be sure to offer up some super simple quick ideas that even a cooking newbie can handle like Summer Garden Party Sugar Cookies . These delicious little cookies are perfect because dad can easily get the kids involved in cutting out the cookies, spreading the icing and decorating with fruit. Since dad starts with refrigerated cookie dough, as long as he can find a cookie sheet in the kitchen, he should be able to handle the task.

So remember, offering easy recipes are a great way to be a resource to your consumers throughout the year. And of course, don't forget to call your mom on this Mother's Day!

No comments: