Tuesday, January 1, 2008

Welcome to The Undercover Cook

The Undercover Cook is a full service recipe consulting business. We specializes in writing recipes for consumer brand products, websites and cookbooks. What sets us apart from other recipe development companies is that by following cooking and food trends we understand how different segments of the population cook. One common mistake we see on consumer brand packaging and websites is complicated labor intensive recipes that don't match up to how the target consumer group really cooks. At The Undercover Cook, we carefully write recipes that fit within the skills set, time constraints and personal tastes of the specific group our client wants to target. We can also help guide our clients in developing beautiful food photography with maximum appetite appeal.

If you are a brand manager or product manager, you may ask why recipes should be important to you and your brand. Recipes are key to showing your consumers alternative usage occasions for your product (and we all know that increasing usage in existing customers is cheaper and more effective than just targeting new consumers to make their first purchase!). Recipes provide great content for brand websites and PR campaigns. Good recipes can turn your brand from just another product to a resource for consumers.

If you are a cookbook writer or recipe website manager you need good on-trend recipes as well. Your recipe needs will be based on your target reader. Are you targeting cheese lovers with specialty cheese based recipes or busy moms who want healthy meals for their families in under 30 minutes? Whoever your target is, you want recipes that are not above their skill level and not below their preferred tastes.

What ever your recipes needs, The Undercover Cook is ready to help you target your particular consumers. Go to theundercovercook.com to learn more.

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